A funny FTC disclosure

The Federal Trade Commission has decided you're too stupid to know when someone is blowing smoke up your backside. They're worried that bloggers, tweeters, Facebook friends and others might mislead you about a product endorsement without revealing whether or not they have been compensated or received incentive to say nice things about the product.

If you're a blogger running a small site without a ton of traffic, and little to no income, you might be tempted to say, "so what." But the FTC, like other government agencies without enough to do, has put some teeth into the law. Big teeth.

So most bloggers and other social media types are trying to take the new law seriously and comply.

One outdoor company, Deneki Outdoors, decided to have a little fun with its FTC compliance disclosure and I think they've done a great job with it.

Read Deneki Outdoors' FTC disclosure here.